Family & Christmas

North Pole Department of Wishes

A free, personalised letter-from-Santa service with a whole imagined North Pole behind it — correspondence office, wish register, advent department, reindeer team and flight control.

My Involvement

Brand direction, website development, world-building copy, visual identity, character and environment design, content systems and the warm-but-trustworthy tone that delights children while reassuring grown-ups.

Magical, generous and genuinely kind — a brand that has to spark wonder for kids and feel safe for parents, which is a lovely tonal balance to design for.